Celessa Baker, Wachiwiri kwa Purezidenti wa Marketing Cooperation ku Sephora USA, wadzipereka kusintha momwe Sephora amalankhulirana ndi ogula, poganizira kwambiri kukhazikitsa mgwirizano wosakhala wachikhalidwe m'magawo amasewera, nyimbo ndi anthu otchuka. Njira ya Baker yogwirira ntchito limodzi nthawi zonse yayamba ndi mauthenga achinsinsi a linkedin, kuphatikiza chilakolako chake cha kukongola ndi malonda ndi mbiri yake yosiyanasiyana kuti apange mgwirizano wosazolowereka komanso wodabwitsa.
Celessa Baker ndi gulu lake amayamba kutumiza mauthenga achinsinsi kwa omwe amamukonda pa LinkedIn kapena Instagram m'mawa uliwonse. "Akhoza kukhala othamanga odziwika bwino omwe adalankhula pamsonkhanowu, kapena CEO wa shopu ya khofi, kapena woyang'anira maulendo a nyenyezi yomwe ikukwera," adatero Baker, wachiwiri kwa purezidenti wa mgwirizano wamalonda ku Sephora. "Kaya ndi masewera, anthu otchuka kapena nyimbo, bola ngati tikuganiza za mnzanu woyenera, tidzalowa m'magawo onse." Beck ndi gulu lake adzipereka kupanga mgwirizano wosazolowereka wa ufumu wogulitsa zinthu zokongolawu - mgwirizano womwe umaposa zomwe amayembekezera. Zitsanzo zaposachedwa zikuphatikizapo mndandanda wa zolemba zitatu za "Musical Faces" wopangidwa ndi Sephora, womwe unayambitsidwa pa Hulu mu Januwale. Mu mndandandawu, oimba Chapelle Roan, Victoria Monet ndi Becky G adapanga mawonekedwe apadera odzola ndikuwunika mitu ya zaluso ndi kukongola. Komanso mu Januwale, Sephora adalengeza mgwirizano wazaka zambiri ndi ligi ya basketball ya akazi yomwe yangokhazikitsidwa kumene ya Unrivaled, yomwe imaphatikizapo malo okonzera kukongola kwa malo a ligi ku Miami. Mu Epulo, Sephora idavumbulutsa kuti idapeza ufulu wopatsa dzina malo okwana masikweya mita 31,000 a timu ya WNBA's Golden State Valkyrie ku Oakland. Sephora Performance Center ndiye bwalo la timu ya basketball ya akazi akatswiri iyi. Mabwalo ake, zipinda zosinthira zovala, malo opumulirako, komanso malo olimbitsa thupi ndi malo ophunzitsira zonse zidzagwiritsa ntchito logo ya mtundu wa Sephora. "Tinayesetsa kwambiri kuti tipeze mwayi uwu kuti tilowe msika kaye," adatero Baker. Mgwirizano wonsewu unayamba ndi malonda olunjika (DM). Ndinazindikira kuti tifunika kuponya maukonde 100 kuti tipeze mwayi wabwino 10 ndipo pamapeto pake tipeze kutchuka mwadzidzidzi. Zaka khumi ndi chimodzi zapitazo, Baker adalowa Sephora ngati manejala wamkulu wotsatsa wa dipatimenti yodzoladzola. Pambuyo pake, adakwezedwa nthawi zonse ndipo adakhala ndi maudindo monga wachiwiri kwa Purezidenti wa Malonda a mitundu yodzoladzola ndi kusamalira tsitsi. Pomaliza pake, adapeza mwayi woganizira mgwirizano pamsika. Njira yake yantchito ndi yosiyana kwambiri. Asanalowe Sephora, anali kuchita nawo mafakitale azovala za amuna, malonda amasewera ndi kuwulutsa.
Ngakhale izi zili choncho, kulowa mumakampani okongolaanayambitsa chilakolako chake cha nthawi yayitali cha zodzoladzola - chilakolako chomwe chimachokera ku ubwana wake wamitundu yosiyanasiyana, mitundu yosiyanasiyana komanso osamukira kudziko lina. Beck anabadwira ku Middle East. Bambo ake ndi wa ku America wakuda ndipo amayi ake ndi aku Iran. Ali ndi chaka chimodzi, anabwera ku United States ndi banja lake. Poyamba anakhazikika ku San Francisco kenako anasamukira ku Riverside, Los Angeles. Bambo ake ali mumakampani olumikizirana mauthenga pomwe amayi ake amayendetsa salon yokongola. "Amayi anga ndiye gwero langa londilimbikitsa," adatero Baker. Sanadziwe momwe angapese tsitsi langa lofewa komanso lopindika, choncho anapita kusukulu yokongola kukaphunzira. Pambuyo pake adagwira ntchito mu salon yokongola ndipo pambuyo pake adayendetsa yake. Kukongola ndi khalidwe lobadwa nalo m'chikhalidwe chawo - eyeliner yabwino, zodzoladzola zolemera pamilomo ndi blush. Ndinakulira mu salon yokongola ya amayi anga kuyambira ndili mwana ndipo ndinawona kusintha kwa akazi kuchoka kulowa mu salon kupita kuchoka. Ndimaona amayi anga akuvala bwino tsiku lililonse. Akazi aku Iran nthawi zonse amavala bwino akamatuluka, ngakhale kungopita kukacheza ndi anansi awo. Kuchokera pamalingaliro awa, ndikumvetsa kuti kukongola ndi njira yodziwonetsera wekha, njira yowonetsera mphamvu m'njira zosiyanasiyana. Beck anaphunzira za biomedicine ku Chapman College ku Orange County ndipo kenako anasintha n’kuyamba kuchita physiotherapy. Pambuyo pake, anayamba kufufuza momwe angamalizire maphunziro ake aku koleji mwachangu momwe angathere ndi ma credits omwe adapeza - ndipo pamapeto pake adapeza digiri ya kapangidwe ka bungwe. Koma chinthu chofunika kwambiri chinachitika m’zaka zake zaku koleji: anayamba kukonda kwambiri nyimbo ndipo adapeza internship ku siteshoni yayikulu kwambiri ya wailesi mumzinda ku Los Angeles. Zimenezo zinasintha ntchito yanga ndikukulitsa malingaliro anga, zomwe zinandilola kuwona dziko lakunja. “Sindinaganizepo kuti nyimbo zingakhale chisankho cha ntchito, osanena za malonda ndi zosangalatsa,” anatero Beck. Pomaliza pake anakhala mkulu wa malonda a siteshoni ya wailesi ya internship ndipo anati pamenepo “anakondadi malonda”. Nthawi ya malo ochezera a pa Intaneti isanayambe, ndinayenera kusintha mtundu wonse wa kampani, kuphunzira momwe ndingapangire malonda, kuganizira momwe ndingalumikizire ndi ogula, ndikupanga mapulani ogulitsa ndi njira zatsopano zotsatsira malonda. Mwamuna wake wapano anali kukhala ku San Francisco panthawiyo. Kudzera mu ubale wake ndi Steve Harvey, yemwe panthawiyo anali kuyambitsa zosonkhanitsa zovala ku Men's Wearhouse, Baker adalowa nawo gulu logulitsa ngati mkulu wa malonda. Beck anazindikira bwino kuti tsopano anali “ku Sephora’s "Kubwalo lakumbuyo" ndipo anamva kuti kugwira ntchito kumeneko kunali kosangalatsa.
“Kwa ine, ichi ndi chilimbikitso – chithumwa chapadera cha Sephora komanso chithumwa chokhala m'gulu lake,” iye anatero. Kusiyanasiyana kwa kukongola kuli kofanana ndi mbiri yanga mu zosangalatsa. Kuli mofulumira, kosokoneza kwambiri komanso kokongola. Ndi kokongola komanso kodzaza ndi mphamvu. Pamene ndinalowa mu Sephora, anthu otchuka ndi opanga zinthu anali kutuluka, ndipo anali kufufuza momwe angagwiritsire ntchito malo ochezera a pa Intaneti kuti akulitse ndikukulitsa mauthenga awo otsatsa. Izi n'zosangalatsa kwambiri.” Pamene Baker ndi gulu lake anali kufunafuna ogwirizana nawo, nthawi zonse anali ndi cholinga chimodzi m'maganizo mwake: Kodi kukongola kungakhale bwanji mlatho wolumikizirana pakati pa anthu? Kodi makampani - ndi ogulitsa - amafikira bwanji ogula komwe ali? “Masiku ano, zomwe makasitomala amakumana nazo zimakhala ngati zomwe zimachitika nthawi zonse,” iye anatero. Chinthu cham'mbuyomu chinali chakuti, “Ndikukuuzani kuti ndine ndani poyamba.” Kenako ndidzabweranso ndikukuuzani zomwe timachita, kuti tikukopeni ndi zinthu zathu zomwe zilipo. Pomaliza, ndidzakutsogolerani ku sitolo. Koma zinthu zikusintha. Poona ogula akugwirizana ndi makampani m'njira zosiyanasiyana, makampani ayenera kukhala paliponse. Pachifukwa ichi, Baker nthawi zonse amafuna mgwirizano wosayembekezereka komanso wosokoneza - womwe umafuna ndalama zambiri pazama TV - ndipo amafufuza imelo yogawana ya gululo kuti afufuze makasitomala omwe angakhalepo: omwe angatsogolere zomwe zikuchitika, kukhazikitsa zomwe zikuchitika, kapena kukhala ndi zotsatira zabwino pa mzimu wa The Times kudzera m'mawu ndi zochita zawo. Izi zimatithandiza kukulitsa bizinesi yathu kuposa ogula zinthu zokongola zachikhalidwe ndikulumikizana ndi omvera athu mwanjira yapadera. Ine sindiri wokonda kukongola kokha, komanso makasitomala athu. Ichi ndichifukwa chake Sephora iyenera kutumikira ogula "kulikonse". Ichi ndiye chofunikira cha mgwirizano. Chikhulupiriro changa ndichakuti mtengo wanu umadalira mgwirizano womwe mudapanga nthawi yatha.
Nthawi yotumizira: Ogasiti-22-2025
