Kodi mgwirizano wa atsogoleri awiri a dziko lapansi udzasintha bwanji kukongola kwa dziko lonse?

Mavuto a Makampani Odzola! Zimphona Ziwiri Zagwirizana Kuti Zisinthe Msika Wapadziko Lonse.makampani odzolamalo, mgwirizano wodabwitsa womwe ukukonzekera kusintha mawonekedwe apadziko lonse lapansi wamalizidwa mwalamulo! L'Oréal Group, kampani yakale kwambiri yokhala ndi mitundu yosiyanasiyana ya kukongola ndi zonunkhira, ndi SkinTech Biotech Group, kampani yayikulu ya SkinCeuticals yomwe yakwera mofulumira m'gulu losamalira khungu pogwiritsa ntchito biotechnology yapamwamba, yalengeza pamodzi kutha kwa mgwirizano wa masheya onse. Kuphatikiza kumeneku, komwe kumaphatikizapo mtengo wamsika wopitilira madola 100 biliyoni aku US, kwakonzeka kufotokozeranso malamulo ampikisano amakampani okongoletsa.

I. Mgwirizano wa Zimphona: Cholinga Chanzeru Chofuna Kuswa Malire

Jean – Paul Agon, Wapampando wa L'Oréal Group, adatchula mgwirizanowu ngati "Kubadwanso Kwatsopano mukukongolamakampani” pamsonkhano wa atolankhani. L'Oréal ili ndi mbiri yozama m'njira zogulitsira zokongola padziko lonse lapansi komanso maukonde otsatsa malonda, ndi mitundu yapamwamba kwambiri monga Lancôme ndi Yves Saint Laurent Beauty, pamodzi ndi mitundu yodziwika bwino yamsika monga Maybelline ndi L'Oréal Paris. Mosiyana ndi zimenezi, SkinTech Group, yokhala ndi SkinCeuticals ngati chuma chake chachikulu, yadziika yokha m'misika yaukadaulo komanso yosamalira khungu yapamwamba chifukwa cha ma patent kuphatikizapo "Duke Antioxidant Formula" ndi "Nano - Microcapsule Penetration Technology". Ikuphatikizanso njira zatsopano zoyendetsera ukadaulo monga "FuKeAn", kuyang'ana kwambiri kukonza khungu mosamala, ndi "Gene Beauty Research", mtundu wosamalira khungu wopangidwa mwamakonda womwe umadalira kuyesa majini. "Izi si kusonkhanitsa kwa mtundu chabe, koma kuphatikiza zachilengedwe komwe kumaphatikizapo 'sayansi ya R & D × omni - kulowa kwa njira × kufikira kolondola kwa anthu'," Jean - Paul Agon adavumbulutsa. Pambuyo pa kusakanikirana, unyolo wapadziko lonse wa L'Oréal ndi ma laboratories 12 a SkinTech adzaphatikizidwa, ndipo "Beauty Tech Triangle R" & D Centers” idzakhazikitsidwa m'madera atatu: France, United States, ndi China. Zogulitsa zidzapangidwa kuti zigwirizane ndi zosowa za khungu la mitundu yosiyanasiyana ya khungu ndi anthu am'madera osiyanasiyana. Mwachitsanzo, pogwiritsa ntchito ukadaulo woyesera majini wa SkinTech, "maphukusi amphatso zosamalira khungu zomwe zimapangidwa ndi majini" adzapangidwira makampani ambiri a L'Oréal, zomwe zingathandize kuti zokongoletsa zotsika mtengo zigwire ntchito zomwe zakonzedwa ndi anthu; ndipo kudzera mu maukonde a e-malonda a L'Oréal komanso ma counter akunja, zinthu zaukadaulo za SkinCeuticals zidzapita kumsika waukulu wa ogula.

II. Kusintha kwa Zinthu: Kuchokera ku "Chosakaniza - Chokhazikika" kupita ku "Chisamaliro cha Khungu la Zachilengedwe"

Chogulitsa choyamba chapamwamba chomwe chinayambitsidwa ndi kuphatikizika kwa "Cross-Dimensional Skin Repair System", chalowa mu gawo loyesa zachipatala. Dongosololi likusintha njira zachikhalidwe zosamalira khungu, kuphatikiza "ukadaulo wachilengedwe wa SkinTech" ndi "njira yochotsera maselo a tsinde la chomera" ya L'Oréal. Chogulitsachi chagawidwa m'magawo atatu: "Lotion Yoyambira Yolamulira", "Kapisozi Yolimbitsa Thupi Yogwira Ntchito", ndi "Barrier Repair Membrane".

Tengani chitsanzo cha "Night Repair Set", chopangidwa kuti chigwiritsidwe ntchito ngati "khungu losagona - losagona - lochedwa", monga chitsanzo: Lotion yoyambira yowongolera ili ndi ma probiotic achilengedwe ochokera ku Nordic birch sap, omwe, akakhudza khungu, amayamba kusintha mawonekedwe a epidermal micro - ecosystem; Kapisozi yolimbitsa yogwira ntchito imapangidwa ndi "Black Tea Yeast Superoxide" yomwe yangotulutsidwa kumene kuchokera ku L'Oréal Laboratory, yomwe imalowa bwino mu dermal layer kudzera muukadaulo wa nano - microcapsule kuti ikonze kuwonongeka kwa DNA komwe kumachitika chifukwa cha kusowa tulo; Gawo lomaliza, nembanemba yokonzanso zotchinga, imagwirizanitsa kapangidwe ka ceramide ka SkinCeuticals ndi "Smart Water - Locking Magnet" yopangidwa ndi L'Oréal, yomwe imasunga madzi kwa maola 24. Mwatsopano kwambiri, ogula amatha kulumikizana ndi zida zanzeru zozindikira kudzera pa APP yam'manja kuti apeze zambiri zenizeni za khungu, ndipo makinawo amasinthasintha modziyimira pawokha kuchuluka kwa kagwiritsidwe ntchito ndi mlingo wa ma module atatuwa kuti akwaniritse "chisamaliro cha khungu chosinthika". Pankhani yopereka, mabungwe awiriwa amapanga "kukongola kosatha - kuzungulira - kuzungulira": Mafakitale apadziko lonse a L'Oréal adzaphatikiza "ukadaulo wopanga kuipitsidwa kwa mpweya" wa SkinTech, ndi mpweya woipa womwe umayang'aniridwa munjira yonse kuyambira pakuyeretsa zinthu zopangira mpaka kudzaza zinthu zomalizidwa; Kupaka zinthu kumagwiritsa ntchito zinthu zobwezerezedwanso zochokera ku zinthu zachilengedwe. Zinthu zikatha, ogula amatha kubwezeretsanso mabotolo opanda kanthu kudzera m'njira zosankhidwa kuti agwiritse ntchito malo ogulitsa, omwe angagwiritsidwe ntchito kugula zinthu zatsopano, potero amapanga unyolo wa chilengedwe wa "kupanga - kugwiritsa ntchito - kubwezeretsanso - kubereka".

III. Kugwedezeka kwa Makampani: Kuyambitsa Kusintha kwa Kukongola Padziko Lonse

Nkhani yokhudzana ndi kusakanikirana kumeneku italengezedwa, makampani opanga kukongola padziko lonse lapansi adasokonezeka kwambiri. Akatswiri a Bloomberg adawona kuti kuphatikizana kwa L'Oréal ndi SkinTech kudzasintha mpikisano wa msika wa kukongola padziko lonse lapansi. "Izi zikuyimira kuphatikiza kwakukulu kwa chimphona chachikhalidwe cha kukongola ndi mphamvu yatsopano yosamalira khungu. Kukuyembekezeka kubweretsa kampani yayikulu yokongola yokhala ndi ndalama zopitilira 30 biliyoni madola aku US pachaka." Mu msika wamalonda, mtengo wa magawo a L'Oréal udakwera ndi 8.7% patsikulo, pomwe mtengo wa magawo a SkinTech Group udakwera ndi 15.2%. Ogulitsa ndalama ali ndi chiyembekezo chachikulu cha kuthekera kogwirizana kwa mabungwe awiriwa. Opikisana nawo akukonzanso mwachangu njira zawo: Estée Lauder Group yalengeza kuti ikufuna kuthamangitsa kugula mitundu yaukadaulo yosamalira khungu, ikufuna kutseka mipata mu gawo la biotechnology; Shiseido yayambitsanso pulojekiti ya "Oriental Plant Gene Bank" mogwirizana ndi Kyoto University ku Japan, kuti ilimbikitse luso lake la R & D.

Kwa ogula, kuphatikiza kumeneku kumabweretsa "ogwira ntchito bwino, anzeru, komanso okhazikika"Zochitika za kukongola." Wolemba nkhani za kukongola @IngredientControlAK adati: "Kale, posankha zinthu zosamalira khungu, munthu ankadalira mbiri ya makampani akuluakulu kapena zinthu zina zokhudzana ndi zosakaniza. Tsopano, ndi zinthu zophatikizidwa zaukadaulo, chisamaliro cha khungu chingakhale 'cholondola mpaka pamlingo wa maselo'. Iyi ndi njira yamtsogolo!" Kuyambira chikondwerero cha likulu ku L'Oréal Avenue ku Paris mpaka chiwonetsero chatsopano cha zinthu pa Bund ku Shanghai, kuphatikizana kwa makampani akuluakulu okongola kumeneku kukuyambitsa "Kusintha Kwaubwino Waukadaulo" padziko lonse lapansi. Pamene cholowa cha mitundu yakale ya zaka zana chikugwirizana ndi kukwera kwa sayansi ya zamoyo, ndipo pamene kufalikira kwa njira zonse kukakumana ndi kuzungulira kwa chilengedwe, tsogolo la makampani okongola silikhala "mpikisano wazinthu", koma m'malo mwake "nkhondo ya zachilengedwe". Kwa ogula, izi zitha kukhala phwando la "kukweza chisamaliro cha khungu"; komabe kwa makampani, zimakhala "kusintha komwe kumasinthanso malire a kukongola" - aliyense amene atenga nawo mbali pakuphatikizana kumeneku adzatsogolera nkhani mu nthawi yotsatira yokongola.